The Blue Soft Landing Method™





The highest-precision, lowest-effort market-entry system for international marine innovation companies to enter the South Pacific tuna industry—through structured readiness and by converting real industry priorities into
curated decision-maker conversations → pilot-ready pathways → structured follow-through that survives after the event.

Engineered process:
From day one, everything is built around specific companies + specific outcomes—so nobody wastes time, energy, or travel.

Need → Brief → Match → Decision-Maker Meetings + Expo Floor + Conferences → Pilot Pathway → Follow-Through → Scale

The Outcome: Enter the South Pacific tuna cluster and create real commercial traction.

The Guarantee: 6 to 9 pre-qualified 1-to-1 meetings (7 minutes each) with the most relevant buyer-side decision-makers for your solution + Curated 1-to-1 Meetings + Pilot Pathway Outlines + Tracking.

Short Time Delay: High-density, pre-scheduled decision-maker windows instead of months of outreach.

● Low Effort: You give us a simple solution profile + assets. We guide you and handle the heavy lifting.

AT A GLANCE:

Phase A — Precision Matching Engine

Ultra-fast fit validation + dual-sided intelligence + engineered matching, so every next step is built around real client targets (no wasted effort, no generic prep).

Phase B — The Core Method (Structured Readiness)

We transform “interesting technology” (you) into a market-ready, pilot-ready, locally fluent offer—then build credibility and context before you land in Manta.

PHASE C — Onsite Execution & Implementation

We compress deal-making into a focused window, then convert interest into next steps with structured follow-through—so momentum doesn’t die after the Expo.

AT DEPTH:

Phase A — Precision Matching Engine

Ultra-fast fit validation + dual-sided intelligence + engineered matching, so every next step is built around real client targets (no wasted effort, no generic prep).

Step 1 — The 15-Min Fit Call (No Strings Attached)

A quick mutual-fit check to confirm you’re right for the tuna cluster—and the tuna cluster is right for you—before anyone invests time or travel.

● Are you right for the South Pacific tuna industry?

● Is this market-entry pathway right for your solution and stage?

● If not, we’ll tell you early—before you invest time or travel.

Step 2 — Innovation Company Profile Questionnaire (Deep-Dive)

If there’s a fit and you choose to proceed, we send a structured questionnaire to capture:

● Product/service + differentiators

● Implementation requirements (data, hardware, integrations, ops constraints)

● Use cases + measurable outcomes

● Proof points + deployment track record

● Ideal buyer profile + operational contexts where you win

Pilot feasibility (what can be tested, timeframe, KPI options)

● Where you win

Step 3 — Tuna Industry Opportunity & Demand Questionnaires

In parallel, we collect structured inputs from tuna-industry organizations to map:

  • Priority objectives (efficiency, compliance, quality, sustainability, workforce, traceability, etc.)

  • Operational realities and constraints

  • What success looks like internally

  • Departments involved in evaluation/approval

Step 4 — Perfect-Fit Matching (6–9 Targets Selected)

We match you with 6–9 companies where your solution is a clear operational fit—so everything that follows is targeted and outcome-driven—based on:

  • problem-solution alignment

  • implementation feasibility

  • decision pathway realism

  • highest likelihood of a next step after a first conversation

Only after this precision matching foundation is built do we move forward, so the rest of the method is tailored to real meetings with real targets.

Phase B — The Core Method (Structured Readiness)

We transform “interesting technology” (you) into a market-ready, pilot-ready, locally fluent offer—then build credibility and context before you land in Manta.

Step 5 — Market Intelligence Master Pack (PDF)

Goal: Enter the cluster with clarity and local context.

You receive a distilled, foreigner-friendly master pack that includes:

  • Ecosystem map (fleets, processors, regulators, suppliers, academia, chambers, NGOs)

  • Tuna Industry Priorities & Opportunity Library (recurring objectives + practical language used across teams)

  • Ecuador/Manta business reality brief (culture, negotiation, red flags)

  • Risk radar (country + sector implications)

  • Tuna glossary (English + Spanish, operational language)

  • Meeting-Ready South Pacific Implementation Examples (common challenges → how you solve them)

Step 6 — Visibility + Clarity of Message Package (So the Industry Knows You Before Manta)

Goal: Make your solution instantly understandable to the tuna industry ecosystem and build recognition through trusted channels before the Expo—so your meetings start warmer and move faster.

How it works (done-for-you): We create everything using what we’ve gathered from your onboarding and questionnaires. You only send existing logos + footage/screenshots you already have, and you approve each final asset before anything is published.

Deliverables (you receive)

  1. 2-Min Video — “What We Do” Explainer (Spanish) — simple, implementation-aware video (we script + edit; you provide existing footage/logos).

  2. Industry Clarity One-Pager PDF (EN + ES) — plain operational explanation: what you do, where it fits, high-level implementation logic, outcomes (no pilot claims).

  3. Provider Profile Content Kit — website profile (EN/ES) + Weekly News/email feature blurb + social posts (Spanish), written in tuna-industry language.

  4. Ally & Media Starter Pack — short story + quotes + visuals + approved video asset, ready to forward to media and press.

Where it gets distributed

  • BIH LATAM + Expopesca website and social media channels

  • BIH LATAM + Expopesca’s Weekly News through email database

  • Pre-meeting brief packs shared with your matched companies

  • Ecosystem allies (selected reposts/introductions) + optional media coordination

Result: By the time you land in Manta, stakeholders already recognize you and clearly understand what you offer—without you having to run a separate marketing campaign.

Step 7 — Webinar Track “Pre-Engagement & Shared Context” (Before Manta)

This is where we create value for both sides before the event:

Why the webinars matter

  • For innovation companies: the webinar series provides structured exposure to the operational realities, priorities, and constraints of the South Pacific tuna cluster—so they arrive to Manta better prepared and more precise.

  • For tuna-industry companies: the webinars help map solution lines in advance, allowing teams to identify which approaches are most relevant—so meetings in Manta are more productive and grounded.

How it works

Each participating innovation company delivers a 10-minute, implementation-focused segment in the webinar where they best fit—contributing practical insight of the main topic through their specialized lens (not a “sales pitch,” but a high-clarity, applied perspective).

Webinar deliverables included

  • 1-to-1 50-minute virtual prep session to craft a clear, efficient, high-impact webinar contribution (structure, message, implementation angle)

  • Participation in the relevant webinar session

  • Introductions and early familiarity-building with relevant authorities and specialists from government, academia, and industry involved in the webinar series (before the session)

(Net effect: better preparation, stronger context, and smoother conversations once the curated meetings happen—without overclaiming status or outcomes.)

Step 8 — Pilot Pathway Outline (Prepared Before Meetings)

Goal: You enter meetings prepared, pilot-ready, and concrete.

8.1 Pilot Discovery Questionnaire (deep)

We send a detailed questionnaire focused on:

  • realistic pilot options

  • timelines

  • KPIs + measurement methods

  • requirements from the buyer

  • success thresholds + next-step scenarios

8.2 1-to-1 Pilot Definition Session (50 minutes)

We workshop your best pilot pathways for your company matches.

8.3 Deliverable: Pilot Pathway Outline (PDF) (EN + ES)

A ready-to-use outline, designed to be shown in meetings:

  • pilot goal + scope

  • 3–5 KPIs

  • timeline range

  • required access/resources

  • risk notes + mitigation

  • next decision step (who approves what)

Positioning: We don’t promise pilots—we make pilots easier to approve when both parties want to proceed.

Phase C — Onsite Execution & Implementation

We compress deal-making into a focused window, then convert interest into next steps with structured follow-through—so momentum doesn’t die after the Expo.

Step 12 — Market Presence Flywheel (PR + Advocacy + Long-Term Visibility)

Goal: Turn your Expo presence into the start of a lasting reputation—so you don’t disappear after Manta, and your name keeps circulating inside the tuna ecosystem as a credible, relevant solution provider.

How it works: We create everything done-for-you from what we gathered in onboarding + your Expo participation. You only send existing assets (logos/footage/screenshots if needed) and approve every piece before anything goes public.

Deliverables:

  1. Post-Expo Visibility Wave (3 features)

  • What: 3 credibility-first features in our socials to keep you top-of-mind.

  • How: we write/design; you approve.

  • Where: BIH LATAM + Expopesca social media channels & email database.

  1. Weekly News Feature

  • What: one update spotlight (text + visuals).

  • How: we draft from your approved talking points; you approve.

  • Where: BIH LATAM + Expopesca Weekly News through email database & web profile.

  1. Success Capture Kit (PDF template)

  • What: a simple template to capture real outcomes (context → action → result → proof → quote).

  • How: we provide; you fill when a milestone happens.

  • Where: delivered to you as a PDF/Doc (input for stories).

  1. Success Story ( when there’s a real milestone)

  • What: Case story (text + images + posts, EN/ES)

  • How: we write from your data; you approve.

  • Where: BIH LATAM + Expopesca web + email + social media + delivered to you.

  1. Web Profile (kept current)

  • What: your profile stays updated as you progress.

  • How: we update upon your approval.

  • Where: BIH LATAM + Expopesca website profile pages.

6. Reusable Content Bank
Bank of HD photos, news & posts – created by us and
gathered from the Expo – ready for you to use.

Step 10 — The 7-Min Deal Sprint (6 to 9 Guaranteed Meetings)

Replace months of outreach with a single high-efficiency window. Includes two-way briefing so both sides arrive prepared.

  • Two-way briefing packs delivered before meetings (both sides prepared)

  • A 7-minute meeting structure designed to generate fast clarity + next-step interest

Step 11 — Follow-Through & Closing System (30/60/90)

Goal: Convert every meeting into clear next steps and ensure conversations don’t disappear after the event.

Executive Coordination (1-to-1) Meetings — week after Expo + the next 3 months (4 total).

Objectives:

  • Identify what progressed, what didn’t, and the smartest next move for each target stakeholder.

  • Build a prioritized 90-day action plan with owners, timelines, and decision checkpoints.

Step 9 — Done-For-You Innovation Showroom Pavilion

Goal: Ensure you arrive to a fully built, professional Innovation Showroom pavilion—so you can focus 100% on high-value conversations, not setup or logistics.
You send logo + banner artwork and we deliver a fully-ready on-floor presence so you can focus on conversations.
Included: stand/pavilion set-up ready on arrival (table, chairs, basic connectivity needs, cables, etc., as defined by the showroom standard).

Extra Add-On: Manta Concierge Layer

Make your representative’s time in Manta effortless, safe, and fully taken care of.

Includes:

  1. PDF Master Guide: food-safe restaurants, best places to visit, activities, and trusted safe transportation contacts

  2. Safe airport transportation (round trip)

  3. Hotel booking at partner hotels (Oro Verde or Balandra) with a discount

  4. Unlimited SIM card waiting in the hotel room (internet + calls)

  5. Expo-wide translation system set up on the phone (translation app workflow ready anytime)

ONE PREMIUM OFFER:

We run your entire South Pacific tuna market entry end-to-end—so you secure real decision-maker traction and establish a lasting foothold in the ecosystem long after the Expo.